Inventing Anna
Project type:
Year:
Series Titles
2021
“This whole story is completely true. Except for all the parts that are totally made up.”
Spent 8 weeks in the top 10 on Netflix.
Having followed the news story I was very excited for the opportunity to work with the Momoco team on Inventing Anna titles from pitch to final delivery. Featuring over 1500 images, each photo in the sequence was carefully curated and considered, telling the individual backstories of the characters that combine to reveal the fake heiress. The most challenging part I found was to seamlessly pull out to reveal the final image as we wanted to convey how the characters around her helped build her image and made her lies legitimate through the powers of social media, but she was playing them all.
The show titles were parodied in a SNL sketch which was amazing to see too!
Inventing Anna
Client: Shondaland & Netflix
Made by Momoco
Design Director: Nic Benns
Lead designer: Xanthe Bodington
Designer: Simon Edwards
Creative Producer: Emily Sinclair
